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SPINS, Wild Oats Form Partnership

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By: Sean Moloughney

Editor, Nutraceuticals World

SPINS, San Francisco, CA, and Wild Oats Markets, Boulder, CO, have formed a partnership. The partnership entails Wild Oats’ access to, and application of SPINS content and consulting services to assist with the efficient management of the company’s business and growth initiatives. As part of the new partnership, SPINS will develop a new enhanced Wild Oats Key Account content service, which will allow the company to track and report sales by product across all U.S.-based stores. This service will be aligned with the SPINS scan content service, which tracks and reports sales within natural products retail outlets nationwide, allowing for greater product information analysis and planning.

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